My much anticipated Patterns of Excellence program in Feb 2007 is now open for registration! In fact, this coming thursday (30 November) will be my FREE INTRODUCTORY SEMINAR on’ How to Achieve Exceptional Results with the Power of NLP) at Amara Hotel, starting at 7pm. If you have always wanted to learn the power of Neuro-Linguistic Programming (NLP) and how it has helped me and countless of other individuals develop the mindset and winning stratgies to achieve excellence in their personal and professional lives, then come on down for my 3-hour free workshop! You can register online at www.akltg.com and tell your friends who you know will benefit from this.

Why am I informing you so early for something starting in Feb 2007? Well, even before the official registration is open, 30% of the seminar seats are already pre-booked and I expect the course to sell out way before it even begins. So, don’t lose this opportunity of attending what I know is the most powerful life changing program you can ever attend!

Just wanted to share another email I received:

From: “Wan Ting Leong”
Date: Mon, 27 Nov 2006 16:28:02 +0800
Subject: ^.^ thank you

Hello Mr Khoo,

Thanks to you and your Superkids camp, i was able to score 265 in my PSLE
this year! I really think i would not have even gotten that high as i was
aiming for 240 and my science was really bad. Instead i got A* in that
subject, something i have been trying to do since p4 and have rarely
achieved.

The mind maps helped as i didn’t have to study any more
unnecessary information and i found it easier to concentrate with the
colours and pictures. I also managed to finish and check my Mathematics in
time as i could read the numbers faster, same with the English
comprehension.

Thank you and i hope your camp gets more participants-it really works!

Yours Truly,

Wan Ting a.k.a. the crazy girl from St Nicks

Congrats Wan Ting! You deserve all the success you have achieved and I’m sure there’ll be many more to come!

A couple of months ago, I talked about writing an entire series of ‘Secrets of…’ books. Given the huge phenomenal success of Secrets of Self-Made Millionaires and the tons of emails I have gotten from hundreds of people who have benefitted from just reading the book, I discovered that there are so many people who want to learn concerete and practical strategies on HOW TO MAKE MONEY through sales, business, investing, marketing etc….

I think people are fed up of all these typical ‘you can make money’ books in the bookshops that give you are the crap, bullshit and fluff about making money WITHOUT actually teaching you HOW TO DO IT. One good example is a recent book written by two world famous gurus who want you to be rich but honestly I felt like puking when I read the contents. No substance whatseoever in my opinion. It was more like a big PR stunt to cross sell all their related products.

So anyway, enough griping! I said a few posts ago that I will write a series of Wealth Books under the ‘Secrets of Self Made Millionaires series’ that will contain real, no bullshit, no holds-barred strategies that I personally use to create my multiple streams of income. The first in the series will be ‘SECRETS OF MILLIONAIRE INVESTORS’ that I am targeting will be launched in bookstores by 24 June 2007. And I know that the only way I will write it is if I put myself ON THE LINE and announce it to ALL OF YOU OUT THERE!

For those of you who think 7 months is a really long time to get a book out, let me tell you the list of things that must be done…

1) Come up with the table of contents (Just got it done!!!!)
2) Write each chapter. I have listed 9 chapters and each will take about a week to complete! This is given that I write 4-5 pages everyday amidst my training schdedule (which you know I speak every day for average of 4-7 hours) and running my companies and spending time with family and of course trading the US and Singapore markets
=> Total time will be about 9 weeks
3) First round personal editing => about 2 weeks
4) send for editing & corrections=> this will take about 4 weeks
5) Get copyright permissions from the websites that I quote from => about 2 weeks
6) Get someone to do illustrations and design the cover and layout => About 6 weeks
7) Select a printer and go through the printing process => 2 weeks
Liase with distributors and bookshops on the launch campaign => 2 weeks
9) Meeting with my marketing team to dream u all the necessary advertising and promotional materials (ads, flyers, contests, book launch, media release, talks) => 3 weeks

Of course, some of these things can be done concurrently but all in all, I see it on the shelves in June 2007! I will you guys updated about the ongoing progress. Cheer me on! I need the morale support!

For you guys who are wondering why I am making this announcement it is becasue I have learnt that over the years, human beings WILL ALWAYS procrastinate on heir goals and NEVER get it done. ‘I will do it later…’, ‘I still have time…’, ‘ even if I don’t finish, it does not matter…’ The secret of achieving a major goal or project is to PUT YOURSELF ON THE LINE by making a commitment to everyone you know. That way it becomes a MUST to achieve and there is no way you can give yourself excuses anymore.

‘ Human beings will never ever achieve anything until and unless it becomes a must for them.’ The main thing that motivated me so much when I was a kid to score straight As and top my school was because I put myself on the line by telling all my teachers, friends and even tutition teacher that I WILL TOP MY SCHOOL and GET INTO VICTORIA JUNIOR COLLEGE. At that time, for a kid like me from a neighbourhood school to dream of getting into VJC seem crazy, but with enough passion and commitment, EVERYTHING is POSSIBLE.

Recently, one of my graduates from Patterns of Excellence Program (who also happens to be my personal insurance agent) achieved her Court of the Table (COT) (an award given out to the top 1% of insurance advisors in the world). BTW, COT advisors typically earn at least over $300,000 a year in income. Although she achieved the Million Dollar Round Table (MDRT) for a couple of years (which is no big deal), she was never able to hit the COT, which requires a production of triple that of the MDRT. Like most people, she lost her momentum after a while. So how did she finally achieve her COT after my program? Well, she put herself on the line by making a personal commitment to her team mates and support group. I also put her on the line by constantly announcing to everyone that she WILL ACHIEVE COT last year and this year. And guess what? She did it! Her name is Lorraine Koh from Prudential.

Stay tuned for my next post on the progress of my latest book!

In one of the last few posts, I talked about 72-year old Lim Tow Yong who re-emerged from bankruptcy to rebuild his million-dollar fortune at age 82. Here is another really inspiring story of a friend of mine who bounced back from bankruptcy and is now earning US$5,000-US$7,000 a month from the comfort of his own home. His name is Conrad Alvin Lim and he is now a full time professional Options Trader.

I first got to know Conrad 4-5 years ago when he was still in the media & advertising industry. He was a free lance videographer who did work for my advertising agency. Little did I know at that time that he was struggling to provide for his family.

For over 20 years, Conrad was an independent commercial producer in the Media & Advertising industry. He became the first and only privateer to own and re-sell national television airtime through a series of self-produced TV programs.

However, after a series of life changing failures from the Asian Financial Crisis and recent recession, Conrad went into bankruptcy. As a former business owner nearing his 40s, employment as a bankrupt was hard to come by so he took on ad-hoc and freelance work to make a living for his family.

As the free lance media work became more competitive, Conrad decided to explore trading (Options & Stocks) to create an alternative source of income two years ago. He joined Options trading workshops conducted by a number of the so-called ‘Gurus’ in Singapore. However, when he started applying what these mainstream options gurus had taught, he lost even more money (close to US$5,000) and his already meager savings has been further thinned out. So why did he lose money when he followed strictly what these gurus had taught?

He found that most of the investment gurus currently in the market now, made their money in markets like the tech boom and post recession spike. Their methods of trading are based on those types of markets and on their psychological backgrounds. For the last two years, the market was nothing like the ones the gurus had back in the days of the solid bull run. Also, the Options workshop he attended did not equip the participants with enough fundamental and technical analysis training so crucially required in trading for a living.

Instead of being disillusioned and choosing to give up, Conrad resolved to give up his media career to concentrate on learning the art of trading for a living. He vowed to master this craft and to make back his losses as soon as possible.

He spent days at the library pouring over any and all material available, he blazed online for hours and attended more respectable workshops to refine his art. He identified the failures from his first attempt and the weaknesses of certain strategies he had learnt. He started to craft his own unique trading strategies (like the 5-day Pre-Earnings Game and Intra-day Scalping) that could make him consistent profits in bad markets as well as good. And most importantly…in a very safe way.

Within less than a year, he managed to make enough consistent profits of US$5,000- US$7,000 a month (with just US$5,000 in capital) to not only pay for his monthly expenses, but to pay off a huge part of his debt that he owed from his business failure 5 years ago. One of the reasons he impresses me so much is that he had the tenacity to fight on and to master a skill, even though he met with painful setbacks at the beginning. This is the mark of a successful people. So many people I know start a new career/income startegy like trading, Internet marketing, insurance etc… The moment they don’t see huge returns in the beginning or if they lose some money, they start to give up and blame the whole world. Well, I believe that nothing comes easy and God will test your faith and resiliance before bestowing on you the fruits of your labour.

In fact, I was totally blown away when I saw Conrad earn over US$1,600 in just under 6 minutes through his strategy of intra-day scalping. I thought I was good at making money investing, but this dude takes the cake.

I have always believed that the key to building a pwoerful company is to indendtifying great talent and to invite them to join you. After much persuading, I am happy to announce that I managed to convince Conrad to join Adam Khoo Learning Technologies Group as our Investment Strategist. Conrad will be speaking at our next Wealth Academy Seminar as well! He also conducts very personal coaching sessions for those who are serious about become a full time trader or individuals who was to use trading to create a viable source of additional income.

If you want to check him out, go to his forum at www.patterntrader.proboards106.com. I personally go in every night to steal some tips and ideas before I enter the market to take some US$ from the Ang Mohs! Ha ha Ha

I just wanted to share a short email I received.

When you set a goal and put your heart to it, you can make your goal reality. So go out there and make your dreams come true!

In this Post, I would like highlight an EXTREMELY inspiring article I read on the Sunday Times (31st October 2006) entitiled ‘ 82-year-old Comeback Kid Bounces back from Bankruptcy’.

At the age of 72 years old, Lim Tow Yong was declared a BANKRUPT. The company he founded in the 1960s, Emporium Group Holdings which he built up to a sales revenue of $300 million has been crippled by the recession of the mid-80s and severe competition. His company chalked up debts of over $100 million.

Most people at the age of 72 would either be dead or half-dead. Instead of feeling sorry for himself, he picked himself up decided to START ALL OVER AGAIN at the age of 72. He began going back into the retail business by setting up joint ventures with partners in Sabah, Labuan and Brunei.

Ten years later, at the age of 82, he sold his 17 stores and supermarkets for $4.2 million makeing him a millionaire all over again! Can you imagine this? I truly salute this man.

So for all those of you who are whining, bitchng and complaining that you are too old, too tired and no money to make your millions, then stick this article on yoru wall and stare at it every single day. Think about it. This man not only started with ZERO, he started with -$XXXX. And at the age of 72, don’t you ever dare tell me that you don’t have more energy than him. These are the stories I read that continue to remind me of the POWER OF THE HUMAN SPIRIT and that everything is possible when you believe in yourself.

Never ever give up. Fight till the very end. I remember watching Rocky (the movie about boxing) whe Rocky Balboa (Sylvester Stallone) was being bashed up his stronger opponent. It looked so helpless and it seemed impossible for him to fight back and win.

When he turned to face his coach, his coach Micky shouted to him ‘ I DON’T HEAR NO BELL’. ‘IF I DON’T HEAR NO BELL, THEN YOU KEEP FIGHTING!’ (The Bell signals that the match is over)

So, until you HEAR THE BELL that your life is over and that you are DEAD, you KEEP FIGHTING!

Fear Cannot Not Stop Us From Dying, But it Stop Us From Really Living

Wow!

Thank you all for your very valuable feedback. I’m very happy with the tremendous response and I’ve had so many, many good comments that I had a really terrible time deciding which 2 should pick up the prize.

But before I announce the winners, let me summarize some of the main themes that seemed to be running in your comments.

• Overall, the number of you who liked the old copy vs the new copy was really split down the line. (Which gave me a good headache about which copy is really better).
• Some of you mentioned that having the tax statement on top is a big wow factor while others say it looked liked a scam or it distracts from the headline.
• An interesting observatiion was mentioned by a few people that those who prefered the old copy were mainly those who were already familiar with the old copy or were Singaporeans.
• Those who prefered the new headline vs the old headline was also split down the middle even though the headline had very slight changes to it. It just shows how important your headline is to your sales copy.
• Again half of you prefered the flow of the old copy and half prefered the flow of the new one.
• I think almost all would have agreed the summary and close at the end of the new copy was a lot better.
• And this one is interesting - quite a lot said the black background was distracting, while others said that it helped them focus better. Interesting how just one change in one factor (color) can make a huge difference.
• An overwhelming majority of you prefer to have my face on the copy. In fact, the main reason why a number of you actually prefered the old copy was because there was a person there, behind the website, that made the site ‘real’. If there has been one factor that’s been proved conclusive, it’s this one. So I will definetely take this feedback and have my face back on the site. And thank you all for liking my face!

There are many, many other comments but you know that I can’t cover all of them, so I’ve just shared some of the more major discussions that were aired. I also think there’s a TON of really good info in the comments, so if you’re looking to write your own sales copy, they could provide you with some inspiration or ideas.

And now the 2 winners to this contest:

Martin Lee
Juergen Kosel

Congratulations! You guys will be receiving further details in your inbox soon, so look out for that.

To give my reasons why I picked them. I felt that Martin has made a very good point which was articulated very well:

Well, you asked for a critique. Here goes….

If the purpose of getting feedback is to improve the salesletter (ie increase the conversion rate), the whole exercise is futile. Why?

Each and everyone of our comments do not help determine whether sales letter A or B is better or worse. Individually, each of us might have a preference; but taken collectively, this opinion counts for nothing.

So what if 1 reader prefers headline A, 10 readers prefer headline B, and so on.

Even if 99% of your readers tell you the same thing, it might very well be the wrong thing. You wouldn’t know.

To see which sales letter is better, run them in parallel with a A-B test and see which one gives you a better conversion (making sure the sample size is sufficient).

That will be your better sales letter. At the end of the day, the market is always right. Why not listen to it?

Martin’s comment hit that nail on the head, we always have to test and measure to really discover what’s converting visitors to customers. In fact this contest proved only one thing for sure and that was you all like my photo. Everything else was really split down the line.

Here’s Juergen’s comment:

Hi Adam,

in my opinion the actual seller of Secrets Of Self-Made Millionaires is your story as you started from scratch and became a very successful businessman as well as speaker and coach.

Still there are some differences for which I feel that the second version is in several aspects better:

1. The number One important difference seems to me that statement you have earned $….last year instead of earning now $ … and that you come right there at the spot with the proof. The reader is actually forced to look at the proof and you got your first YES already in the first few seconds he is on your page. What more compelling method is there to get a reader’s attention as fast as this?

2. Further it builds up better from the start by placing the same modules a little bit different; f.e.the paragraph urging to read through (the first after headline) makes really much more sense in the second version as you have given there already a proof of your claim.

3. It is easier readable and therefore more comfortable and urges to read all through the letter. The grey background of the original version may be more comfortable for the eyes, but I feel anyhow that I can read the new version better.

4. But more important; I think it makes a more serious impression on the reader.

5. To spread the testimonials all over the letter works much better than before, where there were too many at one place. For my taste there are still too many in quantity on the sales page - f.e. you could put a countless number on a separate page accessable through a link on this page, or put one or two into the long text part in the middle.

6. However, on the other hand I was missing on the second version the ad you made with the N.U.S.

7. I like very much that near the end how you gave more thought to “Take The Action” (after your guarantee) and I am convinced you should put right there your Order button.

8. To take this idea a little further I would suggest to take your “Recap” (which is really good) one paragraph ahead of the “Take Action”. I feel it to be natural after “Recap” and “Take Action” to take the decision at this point, if it was not done earlier.

9. Some suggestions you could try (test):

I would keep your Photograph also in the new version, but after the paragraph “Read This Letter…,” may be on the right side. It would make your offer more personal and real.

You could improve the first part of your copy (presenting yourself and your achievements) by throwing in between some benefits the reader would get further on. This would help the reader to feel more involved with yourself.

To write down all my thoughts here might be too long and I hope not boring to anyone, but I like to invite you Adam to contact me for further discussions.

I hope this may be of any worth to you.

All success,
Juergen

Juergen shared several really good points which I will look out for, especially the part about adding benefits to the top of the copy so that the reader knows exactly WIIFM straight away and the suggestion of moving the Take Action paragraph after the Recap.

There you have it the 2 winners and for the rest who’ve participated, please don’t feel disappointed if your comment was not picked, because by you sharing all of us have gained knowledge and ideas from each other here. I really want to thank of all you for participating in this and all the best!