Old Copywriting vs New Copywriting

 Old Copywriting

Click here to visit the site live

 New Copywriting

Click here to visit the site live

Take a look at the two websites above.

The first example on top is the previous copywriting I had for Secrets of Self-Made Millionaires and the one below is the new version I’m currently using.

As you can see there are slight changes to the formatting, color and, if you visit the site to read the copy, small changes in the content as well. So now this is where you come in.

Because I sincerely believe that feedback is crucial to one’s success, I’m allowing myself to be open to your feedback on what you think is brilliant or bad about the new copywriting compared to the old one.

Feel free to participate and place your honest comments and feedback below and let me know what you think.

Here are some questions you can ask yourself as you take a look at the two versions:

  • Which version makes you want to scroll downwards and read some more because you find it interesting?
  • Which is more comfortable to the eyes, easier to read and allows you to focus on what the message is?
  • Which version builds up and drums the benefits to the reader?
  • Which version creates a more compelling offer for the reader?
  • Which version ’seals the deal’ and makes the order?

Also I’m holding a contest for this. I’m giving away the full Secrets Of Self-Made Millioanires program to 2 winners who give the most valuable and helpful comments and feedback about the copywriting.

So let me know what you think by placing your comment below and you could walk away with the prize.

Aim to Be Better Than Me? Absolutely!

This is in response to a comment made on my last posting. The comment was ‘ wow… u took 5 subjects and scored all As? Better than Adam…haha…but that does not mean Adam is lousier than you…’ by Koh

I have always said that anyone can do exactly what I have done and a whole lot more. I tell all my participants that their mission is not to be as good as me, but to aim to be even better. I believe that the hallmark of a great teacher is one who can train people who are better than you. If not, there is no growth! It has taken me over 12 years to fine tune all my learning and wealth creation strategies. However, when my students open their minds to truly learn and apply what I teach, they get the essence, teachings and lessons I have accumulated over the years within a few days. They are on a much shorter learning curve than I am. So, theoratcally, they should and could be better.

I am be proud of my OWN achievements but I am EVEN MORE proud of many of my students who have used my strategies and surpassed what I done within a shorter period of time. Besides Samantha, I would like to just share a few really inspiring stories. Nan Aisyah (KL, Malaysia) from 5As and 5Bs in her Prelims, scored 10A1s for SPM (Malaysian equivalent of O levels) 2 months after my training program.

Doris Ng (Singapore) was offered a scholarship by NUS (engineering) to skip her Masters and do her PhD in Chemical Engineering. So far, she has scored an ‘A’ in every single doctorate module. Before my training, she only managed to get a merit bachelors degree (without Honors). One of my first studnets in the Patterns of Excellence Program, Dr. Clemen Chiang (the guy you see in the news everyday) achieved his first million within 2 years after my training program where he set his goals to do so. I, instead took over 7 years to achieve my first million (I started my first biz at 15 years old). I must say thought that out of the 7 years, the first 5 years were really paying for al the stupid mistakes I made and the majority of my wealth and succcess was generated in teh last 2 years.

ONe reason why many smart people are never able to grow their business into a powerful and big company is because they adopt the mindset that ‘nobody can be as good as me’. So, they subconsciously hire ‘yes men’ who are less capable than them. In fact, they feel threatened when others outshine them. They do all the IMPORTANT jobs themselves and was listen to new ideas from their staff (afterall, ‘I am the smartest’ is their mentality.)

My belief is very different. IN fact, I believe that if you as the CEO (owner, founder) are the smartest guy in the company, then YOU ARE IN TROUBLE! It means that your company (made up of all your staff) are NOT great, Only you are great! Which means, your company can never grow beyond a one-man show. My secret of being able to grow Adam Khoo Learning Technologies Group (AKLTG) so rapidly and massively is because I keep idenitifying and hiring people who are more talented than me in different areas and empower them to do their thing! In fact, when some studnets comment that one of my trainers is more dynamic than me, it MAKES ME HAPPY AND PROUD. It means that I have built a dream team that can work without ME! The true success of an entrepreneur is his ability to make himself OBSOLETE, just like the way Bill Gate and Warren Buffett has. It is only this way that you can step out of your business and enjoy a truly passive income stream!

Just To Inspire Those Who Are Having Their Year-End Exams Soon

I received this email from one of my students recently and I wanted to share this with you.

Anything is possible if you set your mind to it, even being No. 1 in the world! All the best to those having your exams soon and score those A’s you deserve.

I Have Achieved So Much…But I Am Still Not Happy!

A few days ago, I good friend of my introduced me to a very successful manager in the financial planning industry. During the conversation, he shared with me that no matter how much he had achieved in his career and his wealth (and he was indeed extremely successful by most people’s standards), his happiness seemed to last for only a few minutes. Soon after, he would feel unhappy again. He could not understand why no matter what he did or achieved, he was not happy with his life. In fact, he felt really down and even depressed at times.

I immediately emphasized with him and knew I could help him. Why? Because I was in that same situation about a year ago. Yes! Many people do not know this (except my wife and best friends), but in 2005, despite achieve phenomenal success in my business (Profits grew 55%), Income (I made over $1.2m) and family goals (I had my second child), believe or not… I felt depressed! I was not happy and I did not know why! There I was living a life most people would only dream of and I had people thanking me every day (personally or through email and cards) on how I had changed their life, and I did not feel happy for very long. After months of deep reflection, I FINALLY got enlightened and found the SECRET of HAPPINESS. Today, everything can go wrong and I would still laugh and feel happy! I felt that I needed to share my discovery with this person who fell in the same trap I was in one year ago!

So what is the secret to happiness and why wasn’t I happy despite all the material success? I found out that the reason I was not happy was because of the way I defined happiness to myself. You see, all of us set up mental ‘rules’ on when we should or should not be happy. I discovered that my definition for happiness was ‘when everything goes my way and when I have no problems…then I will be happy’. No wonder I was not happy!!! Because, everytime I solved a problem or achieved a goal, another problem will surface or something will not go as I expected (this is life!), then I will be unhappy AGAIN! I figured that if I continued to hold on to this crazy definition, then I will never be happy for very long in my whole life.

Why? Because there will NEVER come a time when there are no problems to solve. There will never be a day when everything goes exacty the way we planned. Many people think that when they get a promotion, increase their income or build a business, they will have less problems. In fact, the more successful you get, the more and the bigger the problems will get! The only people with no problems are the ones who are buried 6 feet underground!

What’s the point in having everything if you are not happy? It’s INSANE! So, this is when I DECIDED that I would CHANGE my definition for happiness. I told myself that I must give myself the permission to be happy. From that day of enlightenment, I decided that my definition of happiness would be ‘ as long as I give my best and act according to my values…I will be happy…no matter what the outcome!’ The amazing thing is that the moment I made that decision, I immediately felt lighter and found myself smiling and laughing! Many of us wake up on certain days feeling bad for no good reason right? So, I told myself, ‘Why not feel good everyday for no good reason?’

So instead of achieving goals to be happy, I would focus on happily achieving goals! In fact my personal motto is ‘Have Fun, Make a Difference and Make Money’. Notice that MAKE MONEY is the last one. Why? Making money should not be the main focus in life. The main focus should be doing what you love, having fun and making a difference in people’s lives! Whatever occupation you are in, you create value to another human being. Be it healing them physically (like a doctor) or finding them a dream home (like a real estate agent). When you focus on creating value to others, money and wealth will flow into your life as a by-product!

Giving myself permission to be happy was one of the greatest breakthroughs of my life. I guess, I never gave myself permission to be happy because I felt that deep down inside, I didn’t deserve it. I kept feeling that I what I was doing was not good enough. While this belief drove me to keep working harder to improve myself and achieve more, it simultaneously sabotaged me by making me miss out on the true meaning of being alive and living life! I guess, I was also afraid that if I became happy and contented, I would become complacent. Let me tell you that this is totally not true. You can feel happy and grateful for what you have AND have the burning desire to reach out and do more and make a bigger difference in the world!

During many of my seminars, the most common goal that I see people write down is ‘to be happy.’ Well, if this happens to be your goal as well, let me share with you a revelation. You will NEVER achieve this goal! Why? because HAPPINESS is NOT a goal! HAPPINESS is a STATE OF MIND! If you cannot be happy today, you will not be happy when you have $10 million (even if you are happy, it won’t last long). I have seen super rich Tai Tais with their Mercedes S-Class and their million dollar bungalows wearing Prada from head to toe, without having to work a day in their lives. Yet, they feel miserable because their hairdresser messed up their hairdo or because their friend did not invite them for Majong.

I have also seen a family of 8 cramped together in a one-room HDB flat laughing together as they enjoy each other’s company watching TV. They seemed truly happy with life! You see, again HAPPINESS is a state of mind. You have to learn how to be happy NOW, if not it will never happen no matter what you achieve. So how do you get yourself to feel happy (or sad for that matter)?

Through NLP (Neuro-Lingustic Programming), I discovered that your emotional state is determined by the thoughts you hold in your mind as well as the physiology you adopt (i..e facial expression, posture, breathing patterns). To feel absolutely happy, all you have to do is to think about all the things that you have in your life that you are grateful for! Think of all the things that are working in your life that you are taking for granted! (Your good health, your loving family, your youth). Ask yourself,’ what am I grateful for?’ Think of all the great possibilities that lay before you! And the most powerful thing you can do to make yourself feel happy is to SMILE! That’s right! When you smile, you actually feel happier! Why? It is not just psychological, but smiling actually activates a bio-chemical response. When you smile, your brain releases a chemical called Serotonin that makes you feel happy! Serotonin is actually an anti-depressant prescribed by psychiatrist, but the amazing thing is that you can manufacture this same powerful happy drug in your own mind!

The main message I would like to share in this post is that you have to take charge of your own emotional states! No one (or nothing) can make you feel bad except yourself and nothing can make you feel good except yourself. So,…be HAPPY!

How To Be Proactive

Have a look at a short clip from my latest Wealth Academy.

Get Your Trial Copy For Just $2.95

If you are into Internet marketing, you know that this course ‘The Insider Secrets to Marketing Your Business on the Internet’ is the #1 best-selling Internet marketing course out there. And for good reason too.

if you know my Internet buddy, Adam Wong, who runs my online efforts, I basically gave him this and told him to study it. He took the principles and strategies inside and he applied them to my Secrets of Self-Made Millionaires product and launched it on the World Wide Web.

In less than 7 days, he generated US$9400 from one website and he was an Internet newbie. This $2.95 offer is only available for the first 250 copies so if you are looking for a solid Internet marketing course, I highly recommend this.

==> The Insider Secrets to Marketing Your Business on the Internet by Derek Gehl

Congratulations to All Graduates of Wealth Academy Oct 2006!

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This post is specially dedicated to the 112 graduates of Wealth Academy Oct 2006! Training two major programs (Patterns of Excellence and Wealth Academy) has been extremely intense but hugely rewarding. Thank you all for your wonderful emails, testimonials and comments. I am really glad that all of you really pushed yourself past your mental and physical limits…sleeping 3-4 hours a day (maybe even less), going through 54 of non-stop wealth training and games and being able to come up with a business within 8 hours!

You should be really proud of yourselves. I want you to know that all of you have learnt and experienced more in 4 days than what most other people learn over a lifetime of trial and error. You have learnt…
1) How to identify the best undervalued stocks in the market today
2) How to track the investment decisions of the richest investors in the world
3) How to create mutliple streams of income through intellectual property, Internet marketing, business and so much more
4) The winning habits and principles of self-made millionaires
5) How to build a business that will be among the top 10% of its industry
6) How to double your sales and business profits through the power of advertising and marketing
7) How to to maximize your market value and personal income

The most important thing is to continue to push yourself as you return to your daily lives and keep taking massive action. And I guarantee that you will see the fruits of your labour.

If you happen to be reading this post, feel free to leave a comment on your experience in Wealth Academy right here!

Congratulations to All Graduates of Patterns of Excellence Whoosh 19!

We just finished another spectacular 8-day Patterns of Excellence (POE) Training program this morning at 3.30am!

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It was spectacular simply because all the coaches and participants were spectacular. My goal was always to ensure that every POE training is even more excellent than the one before. And I believe that this was certainly achieved for Whoosh 19.

The personal breakthroughs and energy level of every single participant was mind blowing! I thank all of you for giving your 150%! In just 8 days, you have learnt what it takes some people all their lives to learn. You mastered…
a. How to get yourself into any peak state instantly
b. The ultimate success formula
c. breaking through every last personal limitation that held you back
d. Re-desiscovered your driving force
e. The power to influence and persuade with power
b. How to cure 20-year phobias in just 20 minutes

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(thought I would add in the picture of Stuart doing the fast phobia cure on the fear of snakes)

….and most important of all you discovered about the power of your IDENTITY!

I wish you all the very best as you take your newly acquired NLP skills to go back into your life and make a huge impact in your wealth, career and relationships. You now have ALL the strategies you need to achieve any goal that you set your mind to. Make a big difference and strive for excellence. I look foward to hearing your personal sharings on this BLOG.

The friendships forged and experiences we went through will be forever burned in my memory.

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I will truly miss all of you!

Adam Khoo