Wow!

Thank you all for your very valuable feedback. I’m very happy with the tremendous response and I’ve had so many, many good comments that I had a really terrible time deciding which 2 should pick up the prize.

But before I announce the winners, let me summarize some of the main themes that seemed to be running in your comments.

• Overall, the number of you who liked the old copy vs the new copy was really split down the line. (Which gave me a good headache about which copy is really better).
• Some of you mentioned that having the tax statement on top is a big wow factor while others say it looked liked a scam or it distracts from the headline.
• An interesting observatiion was mentioned by a few people that those who prefered the old copy were mainly those who were already familiar with the old copy or were Singaporeans.
• Those who prefered the new headline vs the old headline was also split down the middle even though the headline had very slight changes to it. It just shows how important your headline is to your sales copy.
• Again half of you prefered the flow of the old copy and half prefered the flow of the new one.
• I think almost all would have agreed the summary and close at the end of the new copy was a lot better.
• And this one is interesting - quite a lot said the black background was distracting, while others said that it helped them focus better. Interesting how just one change in one factor (color) can make a huge difference.
• An overwhelming majority of you prefer to have my face on the copy. In fact, the main reason why a number of you actually prefered the old copy was because there was a person there, behind the website, that made the site ‘real’. If there has been one factor that’s been proved conclusive, it’s this one. So I will definetely take this feedback and have my face back on the site. And thank you all for liking my face!

There are many, many other comments but you know that I can’t cover all of them, so I’ve just shared some of the more major discussions that were aired. I also think there’s a TON of really good info in the comments, so if you’re looking to write your own sales copy, they could provide you with some inspiration or ideas.

And now the 2 winners to this contest:

Martin Lee
Juergen Kosel

Congratulations! You guys will be receiving further details in your inbox soon, so look out for that.

To give my reasons why I picked them. I felt that Martin has made a very good point which was articulated very well:

Well, you asked for a critique. Here goes….

If the purpose of getting feedback is to improve the salesletter (ie increase the conversion rate), the whole exercise is futile. Why?

Each and everyone of our comments do not help determine whether sales letter A or B is better or worse. Individually, each of us might have a preference; but taken collectively, this opinion counts for nothing.

So what if 1 reader prefers headline A, 10 readers prefer headline B, and so on.

Even if 99% of your readers tell you the same thing, it might very well be the wrong thing. You wouldn’t know.

To see which sales letter is better, run them in parallel with a A-B test and see which one gives you a better conversion (making sure the sample size is sufficient).

That will be your better sales letter. At the end of the day, the market is always right. Why not listen to it?

Martin’s comment hit that nail on the head, we always have to test and measure to really discover what’s converting visitors to customers. In fact this contest proved only one thing for sure and that was you all like my photo. Everything else was really split down the line.

Here’s Juergen’s comment:

Hi Adam,

in my opinion the actual seller of Secrets Of Self-Made Millionaires is your story as you started from scratch and became a very successful businessman as well as speaker and coach.

Still there are some differences for which I feel that the second version is in several aspects better:

1. The number One important difference seems to me that statement you have earned $….last year instead of earning now $ … and that you come right there at the spot with the proof. The reader is actually forced to look at the proof and you got your first YES already in the first few seconds he is on your page. What more compelling method is there to get a reader’s attention as fast as this?

2. Further it builds up better from the start by placing the same modules a little bit different; f.e.the paragraph urging to read through (the first after headline) makes really much more sense in the second version as you have given there already a proof of your claim.

3. It is easier readable and therefore more comfortable and urges to read all through the letter. The grey background of the original version may be more comfortable for the eyes, but I feel anyhow that I can read the new version better.

4. But more important; I think it makes a more serious impression on the reader.

5. To spread the testimonials all over the letter works much better than before, where there were too many at one place. For my taste there are still too many in quantity on the sales page - f.e. you could put a countless number on a separate page accessable through a link on this page, or put one or two into the long text part in the middle.

6. However, on the other hand I was missing on the second version the ad you made with the N.U.S.

7. I like very much that near the end how you gave more thought to “Take The Action” (after your guarantee) and I am convinced you should put right there your Order button.

8. To take this idea a little further I would suggest to take your “Recap” (which is really good) one paragraph ahead of the “Take Action”. I feel it to be natural after “Recap” and “Take Action” to take the decision at this point, if it was not done earlier.

9. Some suggestions you could try (test):

I would keep your Photograph also in the new version, but after the paragraph “Read This Letter…,” may be on the right side. It would make your offer more personal and real.

You could improve the first part of your copy (presenting yourself and your achievements) by throwing in between some benefits the reader would get further on. This would help the reader to feel more involved with yourself.

To write down all my thoughts here might be too long and I hope not boring to anyone, but I like to invite you Adam to contact me for further discussions.

I hope this may be of any worth to you.

All success,
Juergen

Juergen shared several really good points which I will look out for, especially the part about adding benefits to the top of the copy so that the reader knows exactly WIIFM straight away and the suggestion of moving the Take Action paragraph after the Recap.

There you have it the 2 winners and for the rest who’ve participated, please don’t feel disappointed if your comment was not picked, because by you sharing all of us have gained knowledge and ideas from each other here. I really want to thank of all you for participating in this and all the best!

 Old Copywriting

Click here to visit the site live

 New Copywriting

Click here to visit the site live

Take a look at the two websites above.

The first example on top is the previous copywriting I had for Secrets of Self-Made Millionaires and the one below is the new version I’m currently using.

As you can see there are slight changes to the formatting, color and, if you visit the site to read the copy, small changes in the content as well. So now this is where you come in.

Because I sincerely believe that feedback is crucial to one’s success, I’m allowing myself to be open to your feedback on what you think is brilliant or bad about the new copywriting compared to the old one.

Feel free to participate and place your honest comments and feedback below and let me know what you think.

Here are some questions you can ask yourself as you take a look at the two versions:

• Which version makes you want to scroll downwards and read some more because you find it interesting?
• Which is more comfortable to the eyes, easier to read and allows you to focus on what the message is?
• Which version builds up and drums the benefits to the reader?
• Which version creates a more compelling offer for the reader?
• Which version ’seals the deal’ and makes the order?

Also I’m holding a contest for this. I’m giving away the full Secrets Of Self-Made Millioanires program to 2 winners who give the most valuable and helpful comments and feedback about the copywriting.

So let me know what you think by placing your comment below and you could walk away with the prize.

If you are into Internet marketing, you know that this course ‘The Insider Secrets to Marketing Your Business on the Internet’ is the #1 best-selling Internet marketing course out there. And for good reason too.

if you know my Internet buddy, Adam Wong, who runs my online efforts, I basically gave him this and told him to study it. He took the principles and strategies inside and he applied them to my Secrets of Self-Made Millionaires product and launched it on the World Wide Web.

In less than 7 days, he generated US$9400 from one website and he was an Internet newbie. This $2.95 offer is only available for the first 250 copies so if you are looking for a solid Internet marketing course, I highly recommend this.

==> The Insider Secrets to Marketing Your Business on the Internet by Derek Gehl

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This post is specially dedicated to the 112 graduates of Wealth Academy Oct 2006! Training two major programs (Patterns of Excellence and Wealth Academy) has been extremely intense but hugely rewarding. Thank you all for your wonderful emails, testimonials and comments. I am really glad that all of you really pushed yourself past your mental and physical limits…sleeping 3-4 hours a day (maybe even less), going through 54 of non-stop wealth training and games and being able to come up with a business within 8 hours!

You should be really proud of yourselves. I want you to know that all of you have learnt and experienced more in 4 days than what most other people learn over a lifetime of trial and error. You have learnt…
1) How to identify the best undervalued stocks in the market today
2) How to track the investment decisions of the richest investors in the world
3) How to create mutliple streams of income through intellectual property, Internet marketing, business and so much more
4) The winning habits and principles of self-made millionaires
5) How to build a business that will be among the top 10% of its industry
6) How to double your sales and business profits through the power of advertising and marketing
7) How to to maximize your market value and personal income

The most important thing is to continue to push yourself as you return to your daily lives and keep taking massive action. And I guarantee that you will see the fruits of your labour.

If you happen to be reading this post, feel free to leave a comment on your experience in Wealth Academy right here!

I just came back from another really great trip from my office in Jakarta. I must admit that when I first entered the market, I was doubtful that there would be a big enough market for my premium programs such as Wealth Academy, Superkids and ‘ I Am Gifted, So Are You!

So, I must say that I am pleasantly shocked that my Jakarta business is booming even bigger than the camps and seminars I run in Singapore. In Singapore, the average turnout for a seminar I run is about 80+ to 100. Everytime I go down to Jakarta, it is 400+!!! And the people there are really really nice and willing to learn to improve their lives. They are also extremely grateful people. When I ran my last students preview, I had so many past graduates who travelled over an hours journey to just come down and do a live testimonial on the program. I am truly touched!

Another really big reason for the great success in Indonesia, is because I have a wonderful team of partners and staff. I thought I was someone who was really hardworking and focused until I met Susanna (who is one of my biz partners there). She is so super focused that she types away on a laptop and answers calls even as she is getting her hair done. Gosh! I am usually reading ‘Her World’ when I am at the Saloon.

Another one of my partners, Alien (Yup! that’s the spelling. No typo) is a really nice lady who has got boundless energy organizing events for over 40,000+ people back to back. This is why I really believe that how successful you are in business all boils down to the team that you have behind you! Anyway, here is a picture of my Adam Khoo Learning Technologies Team in Indonesia.

Well, I guess it was only a matter of time. My first book, ‘I Am Gifted, So Are You!’ (that I wrote in 1998) has been traslated and pirated in China. Well, to be honest, I am not really upset. I guess in one way it is pretty flattering that people thousands of miles away are bothering to translate my book and selling it. I guess it shows that it is recognized by a worldwide audience.

Anyways, my main purpose of writing the book was not really to make money from the book sales. The main reason for the book was to boost my brand awareness and credibility so I could make the real money through running courses, seminars and learning centres. So in a way, these pirates are helping me to break into the China market by doing my marketing for me!

There are so many of my students who have told me that they have feared to write books and sell them on the Internet or in countries where intellectual property is not enforced. ‘What if they copy my book?’ ‘What if they pirate it?’ They are so afraid of losing out (typical kiasu Singaporean) that they never dare to enter the market by putting their stuff on the Internet. I think these people are MISSING OUT ON THE BIG PICTURE!

Have you ever wondered why a company like Microsoft bothered to go into China, if they knew that their software will be pirated like crazy? Well, I guess it is because they saw the BIG PICTURE. Although they will lose millions of dollars in licensing fees, BUT they know that piracy will allow them to monopolize the whole market and spread the brand very quickly. The licensing fees they earn from the government and legitimate business will already amount to billions in sales revenue.

Anyway, I just got a better idea. I thought of getting a copy of my pirated chinee book. And since all the translation has been done, just simply copy it and sell it myself through my websites and my own company in China. So, why not pirate the pirates?

Some of you may have read my ad a couple of days ago in the Straits Times. Yes, I am on the lookout for the most dynamic, passionate and highly skilled trainers to run my range of corporate, kids and NLP programs in Singapore, Malaysia and Indonesia.

It is really not easy to find trainers that can deliver the same quality of training and standards that my company has built up a reputation for. It takes roughly 12 months for me to train up a new trainer, with an attrition rate of 90%.

That’s right! Less than 10% ever make it on stage as an AKLTG Trainer. Many people have asked me why I have not expanded by programs even more aggressively over the last four years. The reason is because for the nature of training which I provide (extremely powerful and trasnformational), you cannot just hire people and get them to start training right away. It is not like hiring people to sell curry puffs. It takes months and even years of intense modeling and learning before they can do what I do. And unless they can replicate the results that I can produce in people, they will not make it as an AKLTG trainer. I have been blessed so far with 10 other super trainers but am on the lookout to headhunt more of the best. If you know anyone who has what it takes, get them to send their resumes to Adam Khoo Learning Technologies Group (10 Hoe Chiang Road. #01-01 Keppel Towers. Singapore 089315). Or send an email to adamk@akltg.com

Hey guys, this is the latest interview I gave on personal finance which appeared on the newly launched MYPAPER.

Have a look:

There will be two more follow up articles in the next two upcoming Saturdays. So, look out for it. It will contain some useful insights on personal wealth creation and management.

You wouldn’t want to miss it!

Also have a look at the times I’ve appeared on Lian He Wan Bao.

Hi Everyone! Adam-khoo.com is finally back online. The last 7 days were both exciitng and frustrating at the same time. For some reason, starting on July 12, exploding traffic came swarming into adam-khoo.com and my other site www.secretsofself-mademillionaires.com. The number of hits were so overwhelming that it exceeded the site’s bandwidth and crashed the whole site!

The great news is that I sold out all 200 copies of the ‘Secrets of Self-Made Millionaires’ Digital package at the crazy one time offer of US$47 in just 7 days. (for those of you who missed it, the price is back to US$97…still a great deal). That’s over US$9,000 of passive income. I figured that the sudden surge in traffic came because the offer was running out and people who were rushing in to buy caused the crash.

The strange thing is that over 80% of the orders came out of Asia from places like Sweden, Holland, Argentina, Denmark, Finland, Norway, USA…This is the beauty of Internet Marketing, your market is truly the world! The strange thing is that I did not advertise at all on any foreign sites. Where in the world did all these people come from? Not that I am complaining! I figured that one or two Ang Mohs probably stumbled across the site, bought the products and then blasted their recommendations to their thousands of affiliates and mailing lists. It was also very interesting reading the tons of business propoals for resell rights, jont ventures and invitations to speak from people all around the world.

However, credit must really go to my student and latest business partner Adam Wong (www.adam-wong.com). For those of you who do not yet know, Adam Wong is the person who has set up all my sites and marketed all my products. I do not do it myself. The Key to becoming a millionaire is to learn how to leverage of others and hence multiply your time.

Adam Wong is currently a full time student at SIM. When he attended my Patterns of Excellence Training and Wealth Academy Training (what impressed me was that he was willing to pay a couple of thousands to attend these seminars at such a young age), he was inspired about a topic I taught about how a person can create wealth even if he/she does not have a great idea or talent. There are many millionaires who made their millions on one great idea that was not even theirs!

Instead, they acquired the rights to the great ideas of other people and make millions scaling other people’s value. for exame, Ray Kroc (the father of McDonalds) DID NOT invent McDonalds restaurant or its famed burgers and fries. He acquired the worldwide rights from the McDonalds Brothers (who were great cooks but knew nothing about business) and built over 20,000 outlets in a few years, making himself a billionaire. The McDonalds brothers only got 2 million in pale comparison.

Bill Gates became the richest man in the world by licensing MS-DOS to IBM and IBM clone manufacturers back in the 1980s. Again, Gates DID NOT invent DOS. He bought the Operating system from Seattle Computer Products who did not know the value of it), modified it and licensed it for billions of dollars. All its investor sot was just $50,000.

Jack Canfield and Mark Victor Henson sold over 60 million copies of the Chicken Soup for the Soul book series (just imagine if they just made $2 per book) when all they did was to compile the thousands of stories contributed by other people. They again made millions by knowing how to scale other people’s value.

When Adam Wong learnt this powerful technique, he figured that he could make lots of money by acquiring the online rights for MY products and helping me to scale them. It was a win-win partnership. Instead of being satisfied with earning a couple of hundred dollars giving tuition (like what most full time undergrads do), he decided to use his ideas to make money instead of his time (One of the key principles of wealth). So, he actually had the courage to approach me and ask me for online rights to my products.

I decided to say yes as I felt his sincerity and commitment. Within less than a month, he got all 4 sites up and digitized all my products. Credit must also go to my partner and Internet Marketing Guru Stuart Tan (www.internetmarkeingsingapore.com) who coached Adam Wong to drive tons of traffic to the sites. Sure enough, within less than a month, this new Internet business that we built is generating thousands of US dollars in passive income from product sale and Google advertising revennue! I bet Adam Wong is earning more money now than some of his SIM lecturers. If you want to read up more about Adam Wong, go to www.adam-wong.com

I just launched my online DIGITAL version of my bestselling ‘Secrets of Self-Made Millionaires’ program and I’m running a special bonus pre-launch offer for only the first 200 people.

As you can see, I’m offering my bestselling book PLUS my 12 audio CD Personal Coaching System packed with over 12 hours of hard-hitting millionaire tips and strategies where I will� personally coach you to build your million dollar net-worth immediately.

Normally, I already retail a hard copy of this program for at least S$400+, but if you are the one of the first 200 to swipe a digital copy during this pre-launch, you can grab the entire thing for only US$47.

That’s right. I’m not kidding! I’m only putting the price this LOW for the first 200 people and after that I will rise the price back up to US$97 or US$147 (I haven’t decided yet). And I will NEVER put the price this low ever again.

I’m serious.

I’m sorry, but a deal’s a deal and I have to keep my word to the first 200 people who grabbed it at US$47.

Already 11 copies have been snapped in the past 5 hours alone, so I expect this offer to sell out!

I must say that this is a deal that’s not to be missed because it is somethin that will NEVER happen again because after all, I can only do ONE pre-launch.

So please check out this mind-boggling offer because if financial freedom is your goal, this an offer that you don’t want to miss.

==> http://www.secretsofself-mademillionaires.com

To your million dollar success,

Adam