What Do You Think?

May 15, 2008 | By Adam Khoo In Media |

Hi Guys and Gals

Check out my latest series of advertisements for the upcoming holiday programs for ‘Superkids’ and ‘I Am Gifted, So Are You!’ It is a very different look and feel from my old ads.

Any comments and feedback on them?

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8 Comments so far

Phu Hai on May 15th, 2008

First picture looks like Mr&Mrs Smith favourite movie
Dare on May 15th, 2008

Adam, honestly, I think the second is better one.

I have one comment to make. I think that on your blog you focus too much on marketing. You don’t write any good stuff anymore, most of them are advertisments. Which is bad. I think you see that the future of business is providing free content. So I think you should write more free stuff.
Jim Donovan on May 15th, 2008

Adam,

They both look great. All the best with the program.
Jim
secret on May 15th, 2008

—
SIDENOTE: Please delete my earlier comment and accept this instead. I accidentally hit the submit button while editing it.
–

Your headline and copy need some work.

I don’t think I need to say further, you should know better than me!

Basically, it lacks the hook as well as the “What’s In It For Me” factor

If I was the person in charge of creating the ad, I’d have used an advertorial (ie, an ad that looks like a news article) with a headline like this…

“Even After All The Tuition Classes, My Child Is Not Performing In His Studies!”

And then I’d go on to explain why tuition classes will not work for any child unless he knows his purpose of studying, possesses the right mindset & attitude and knows how to use the various accelerated learning strategies.
Johntanyishin on May 16th, 2008

Advertisements should be short, sweet and Straight to the point. Wordy ones just turn people off. I mean if they are REALLY interested about it, there are numbers and websites they can visit.

Well, that’s what i think. =)
Eve on May 18th, 2008

I share the same sentiments with “Dare”.

I believe many of us miss those days whereby you would enlighten us with stories, your thinking and moral etc.

I believe many of your readers will wait patiently for your future enlightenments. And, thank you so much for what you have been doing - making a difference in people’s lives.
Fiona on May 19th, 2008

HELLO Adam,

Why u always like to put the logo together with the header?? I think it’s not a very good idea. The second ad looks better. And the bullet points at the bottom looks misleading. Am wondering if the credentials is about u or that kid! I obviously know its about you… but for those people out there who does not know a lot about you might ponder… That part like no head no tail le… Btw I love the picture!! Just my comment
Mardhiah on May 21st, 2008

Hi Adam,

When I look at the ads, they immediately remind me of Singapore Management University (SMU) ads whereby they feature one student & one lecturer.

Anyway altho I think it doesn’t look very original (due to the point I’ve stated above,) nonetheless it’s a refreshing change.

What Do You Think?

8 Comments so far

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